{"product_id":"designme-fab-me-purple-shampoo-250ml","title":"DESIGNME Fab.ME Purple Shampoo 250ml","description":"\u003ch2\u003eDESIGNME Fab.ME Purple Shampoo 250ml\u003c\/h2\u003e\u003cp\u003eA plumping, hydrating purple shampoo that neutralises yellow and brassy tones in blonde, white and grey hair. Violet micro-pigments tone while the formula restores shine and elasticity.\u003c\/p\u003e\u003ch3\u003eKey benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003ePlumps and hydrates\u003c\/li\u003e\n\u003cli\u003eStrengthens delicate strands\u003c\/li\u003e\n\u003cli\u003eRestores shine and elasticity\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it is for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlonde, white and grey hair\u003c\/li\u003e\n\u003cli\u003eNatural or colour-treated light shades\u003c\/li\u003e\n\u003cli\u003eHighlighted and bleached hair between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eMassage into wet hair and leave for 1 to 3 minutes, then rinse. Leave it on longer for more toning. Use once or twice a week, alternating with your usual shampoo.\u003c\/p\u003e\u003ch3\u003eKey ingredients\u003c\/h3\u003e\u003cp\u003eDeep violet micro-pigments in a hydrating, sulphate-free base.\u003c\/p\u003e\u003ch3\u003eProduct details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: DESIGNME\u003c\/li\u003e\n\u003cli\u003eRange: FAB.ME\u003c\/li\u003e\n\u003cli\u003eSize: 250ml\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free and PETA-certified\u003c\/li\u003e\n\u003cli\u003eFree from sulphates (SLS and SLES) and parabens\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFrequently asked questions\u003c\/h3\u003e\u003ch4\u003eHow often should I use purple shampoo?\u003c\/h4\u003e\u003cp\u003eOnce or twice a week suits most blondes. Use it more often if brassiness comes back quickly.\u003c\/p\u003e\u003ch4\u003eWill it stain my hair purple?\u003c\/h4\u003e\u003cp\u003eOn very light or porous hair, leaving it on too long can leave a lilac tint. Start with 1 to 2 minutes and build up.\u003c\/p\u003e\u003cp\u003eEvery DESIGNME formula is vegan, cruelty-free and PETA-certified, and made without sulphates (SLS and SLES) or parabens. Shop the full DESIGNME range at Salon Shelf with UK delivery.\u003c\/p\u003e","brand":"DESIGNME","offers":[{"title":"Default Title","offer_id":55595891327303,"sku":"37353","price":25.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/designme-fab-me-purple-shampoo-250ml-salon-shelf.jpg?v=1793127335","url":"https:\/\/salonshelf.co.uk\/products\/designme-fab-me-purple-shampoo-250ml","provider":"Salon Shelf","version":"1.0","type":"link"}