{"title":"Haircraft by Ellie","description":"Haircraft by Ellie specialise in personalised hair design, including precision cutting, colour, highlights, curls and perms — always with a focus on the individual, the details and creating a result that makes you feel confident and beautiful","products":[{"product_id":"milk_shake-moisture-plus-whipped-cream-200ml","title":"Milk_Shake Moisture Plus Whipped Cream 200ml","description":"\u003cp\u003e\u003cb\u003e\u003cspan data-contrast=\"auto\"\u003ewhipped cream\u003c\/span\u003e\u003c\/b\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eno rinse conditioning and protective creamy foam for all hair types\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eHydrates deeply, protects, conditions and restructures the hair with milk proteins. Gives softness and manageability without weighing the hair down. The exclusive ingredient Integrity 41®; improves colour stability. No rinse formula.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003e \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eActive ingredients: multi-vitamin complex, Integrity 41® (hydroglycolic sunflower seed extract, rich in antioxidant polyphenols), milk proteins.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan data-contrast=\"auto\"\u003eUse: shake well, point downwards and dispense product into the hand. Apply to clean, damp hair. Proceed with styling. \u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559740\":276}'\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":49761834991943,"sku":"62961","price":15.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-0754.jpg?v=1719089843"},{"product_id":"milk_shake-sweet-camomile-leave-in-150ml","title":"Milk_Shake Sweet Camomile Leave In 150ml","description":"\u003cp\u003e\u003cspan\u003emilk_shake Sweet Camomile Leave In Conditioner is a paraben-free revitalising leave-in conditioner for blonde hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis has been specifically formulated to condition natural or slightly dry hair, and to give greater manageability to the hair after the application of conditioners or rinse treatment. Its formula combines organic camomile extract, renowned for its lightening and softening properties, and organic honey, prized for its nourishing properties.\u003c\/span\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":49761835221319,"sku":"62551","price":15.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-0749.jpg?v=1719089857"},{"product_id":"milk_shake-sun-more-bi-phase-leave-in-conditioner","title":"Milk_shake  Sun \u0026 More Bi-Phase Leave In Conditioner","description":"","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":49761835254087,"sku":"68306","price":17.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-0748.jpg?v=1719089860"},{"product_id":"milk_shake-incredible-milk-flower-fragrance-150ml","title":"Milk_Shake Incredible Milk FLOWER FRAGRANCE 150ml","description":"\u003cp class=\"p1\"\u003eAn intensive spray-on mask with a nourishing and protective action, with 12 benefits for the hair:\u003c\/p\u003e\n\u003cp\u003e1. Repairs all hair types\u003cbr\u003e2. Controls frizz\u003cbr\u003e3. Prevents split ends\u003cbr\u003e4. Protects from heat\u003cbr\u003e5. Improves hold\u003cbr\u003e6. Exceptional detangling\u003cbr\u003e7. Extreme shine\u003cbr\u003e8. Gives hair body and volume\u003cbr\u003e9. Improves the effects of straighteners and\/or curling wands\u003cbr\u003e10. Protects and maintains colour\u003cbr\u003e11. Protects against UV rays\u003cbr\u003e12. Smoothens the cuticle.\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":49761836335431,"sku":"68326","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/milk_shake_Incredible_Milk_FLOWER_FRAGRANCE_150ml.png?v=1737306174"},{"product_id":"serie-expert-absolut-repair-masque","title":"L'Oréal Professionnel Serie Expert Absolut Repair Masque","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eProfessional mask for medium to thick damaged hair. Up to 77% less surface damage*\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eUp to 77% less surface damage*\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eUp to 7x shinier hair**\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Shampoo+ Instant Resurfacing Masque after 5 applications \u003cbr\u003e**Shampoo + Instant Resurfacing Masque\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eAbsolut Repair Golden resurfacing mask offers the ultimate professional deep resurfacing experience for damaged and dry hair while ensuring the hair is not weighed down. This mask helps to restore the look of damaged hair, resulting in up to 77%* less fiber surface damage. The hair is manageable and 7X** shinier after the treatment routine including the Absolut Repair resurfacing shampoo. This luxurious lightweight mask has a silky golden texture, which envelopes your damaged hair with care without weighing it down.\u003c\/p\u003e\n\u003cp\u003eFor optimum results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the resurfacing mask and the 10-in-1 multi purpose leave in oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761838924103,"sku":"34302","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_ef3e356c-9a6d-4da2-b9b9-3d868c4f20f6.png?v=1719090016"},{"product_id":"serie-expert-absolut-repair-conditioner","title":"L'Oréal Professionnel Serie Expert Absolut Repair Conditioner","description":"\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eWith the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother \u0026amp; more resistant\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eAbsolut Repair Conditioner offers the ultimate professional resurfacing experience for damaged and dry hair. The resurfacing conditioner helps to visibly resurface damaged hair with a very light and soft touch, treats and detangles without weighing the hair down. The hair is manageable and shinier after the treatment routine including the Absolut Repair resurfacing shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839022407,"sku":"34300","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_9f35ac7f-e929-4499-b92c-e3e47ea0dbf7.png?v=1719090019"},{"product_id":"serie-expert-absolut-repair-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Absolut Repair Shampoo 300ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eResurfacing for dry and damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 77% less surface damages*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 7x shinier hair**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Shampoo+Instant Resurfacing Masque after 5 applications\u003c\/p\u003e\n\u003cp\u003e**Shampoo+Instant Resurfacing Masque\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eAbsolut Repair shampoo offers the ultimate professional resurfacing experience for damaged and over processed hair. The resurfacing shampoo helps visibly resurface damaged hair resulting in up to 77%* less surface damage. The hair is mangeable and up to 7X** shinier after the treatment routine including the Absolut Repair mask.\u003c\/p\u003e\n\u003cp\u003eFor optimal results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the mask and the 10-In-1 multi purpose leave in oil.​\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839055175,"sku":"34307","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_5e3eef6a-b754-4991-ba51-c59f29b97708.png?v=1719090021"},{"product_id":"serie-expert-metal-detox-serum-oil-50ml","title":"L'Oréal Professionnel Serie Expert METAL DETOX Serum Oil 50ml","description":"\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert METAL DETOX Serum Oil 50ml by L'Oreal Professionnel is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage and improve hair condition.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair is up to 2x shinier\u003c\/li\u003e\n\u003cli\u003eAnti-humidity to help smooth hair for 24 hours\u003c\/li\u003e\n\u003cli\u003eInstantly plump hair fibres by 10%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eSerie Expert METAL DETOX Serum Oil 50ml by L’Oreal Professionnel is a concentrated lightweight oil with the power of Metal Detox to help stop hair breakage by up to 97% and improve hair conditions. The oil gives hair shinier results by up to 2x and its anti-humidity properties helps to smooth hair for up to 24 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839120711,"sku":"34382","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/L_OrealProfessionnelSERIEEXPERTMetalDetoxAnti-DepositProtectorConcentratedOil50ml.avif?v=1770818839"},{"product_id":"l-oreal-professionnel-serie-expert-metal-detox-protector-mask","title":"L'Oréal Professionnel Serie Expert METAL DETOX Protector Mask","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eThis is an anti-deposit protector mask.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect hair from excess copper coming from water, which can impact colour results in salon \u0026amp; cause breakage.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePatented technology enriched with Glicoamine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eWash after wash, metals can accumulate in the hair fiber - as hair acts like a sponge. Copper in particular can impact your colour result when you get your hair done in the salon, meaning you might not be seeing your colour result in true high definition. Metal Detox anti-deposit protector mask helps to protect the fiber from deposits after any colour, balayage or lightening service. It helps to maintains colour vibrancy. Hair is instanly smoother, softer \u0026amp; more nourished. UNIQUE EXPERIENCE: Creamy mask. Easy to rinse. ADDICTIVE FRAGRANCE: A memorable citrus top associated with distinctive musky woods for a tech signature. For optimal results, use after Metal Detox anti-metal cleansing cream shampoo. When you get the Metal Detox treatment in salon before colour followed by our care routine, enjoy the benefits: up to 87% less breakage** \u0026amp; reliable colour results *Instrumental test after Metal Detox Shampoo + Mask up to next shampoo **Instrumental test: Metal Detox pre-treatment + technical procedure + shampoo + mask. *** No impact on lift, and optimized coluor uptake. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839153479,"sku":"34333","price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_bda8afc1-7d77-4751-94c1-0cd63840f6a0.png?v=1719090032"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-mask","title":"L'Oréal Professionnel Serie Expert Vitamino Colour Mask","description":"\u003cp\u003eEnriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 8 weeks protection from colour fade;\u003c\/li\u003e\n\u003cli\u003eHair colour lasts for up to 8 weeks, and shine is radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*instrumental test, after application of Shampoo + Conditioner\u003c\/p\u003e\n\u003cp\u003eColoured hair is up to 6 times shinier and appears brighter and radiant.\u003c\/p\u003e\n\u003cp\u003eHair is left feeling soft and protected.\u003c\/p\u003e\n\u003cp\u003eFormula enriched with resveratrol, a powerful anti-oxydant.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839284551,"sku":"34358","price":25.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_3e47be86-1bd2-4182-9b6b-c3ede27075ef.jpg?v=1719090040"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Vitamino Colour Shampoo 300ml","description":"\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eEnriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 8 weeks protection from colour fade*\u003c\/li\u003e\n\u003cli\u003eHair colour lasts for up to 8 weeks, and shine is radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*instrumental test, after application of Shampoo + Conditioner\u003c\/p\u003e\n\u003cp\u003eThis professional shampoo helps protect and nourish coloured hair. Colour lasts up to 8 weeks.*\u003c\/p\u003e\n\u003cp\u003eThis shampoo gently removes impurities, leaving hair feeling soft and protected.\u003c\/p\u003e\n\u003cp\u003eColoured hair is up to 6* times more shiny and appears brighter and radiant.\u003c\/p\u003e\n\u003cp\u003eFormula enriched with resveratrol, a powerful anti-oxydant.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839350087,"sku":"34360","price":16.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_8a236f32-ee74-409e-8031-13aeea3e614b.png?v=1719090043"},{"product_id":"loreal-professionnel-serie-expert-vitamino-colour-conditioner-200ml","title":"L'Oréal Professionnel Serie Expert Vitamino Colour Conditioner 200ml","description":"\u003cdiv class=\"mobile-short-description\"\u003eEnriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.Features include:\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 8 weeks protection from colour fade*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHair colour lasts for up to 8 weeks, and shine is radiant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n*instrumental test shampoo + conditioner\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"value\"\u003eThis Professional Conditioner nourishes colour-treated hair helping colour last up to 8 weeks.  \n\u003cul\u003e\n\u003cli\u003eColoured hair is up to 6 times shinier* and appears brighter and radiant.\u003c\/li\u003e\n\u003cli\u003eHair feels lighter, manageable and soft.​\u003c\/li\u003e\n\u003cli\u003eFormula enriched with resveratrol, a powerful anti-oxydant.\u003c\/li\u003e\n\u003c\/ul\u003e\n*instrumental test after application of Shampoo + Conditioner\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839382855,"sku":"34354","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/L_Oreal-Professionnel-Serie-Expert-Vitamino-Colour-Conditioner-200ml.jpg?v=1732623063"},{"product_id":"serie-expert-silver-conditioner","title":"L'Oréal Professionnel Serie Expert Silver Conditioner","description":"\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFormulated with violet and blue pigments, it enhances white \u0026amp; grey hair and helps contrast yellow undertones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eProfessional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eShowcase the beauty of your natural grey, white or light blonde hair with our number one colour toning silver range. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps to counteract those unwanted brassy tones. The deep purple \u0026amp; blue toned conditioner helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761839448391,"sku":"34351","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_e81c8509-a5b4-4b20-b999-79c17347bc09.jpg?v=1719090047"},{"product_id":"l-oreal-professional-serie-expert-curl-expression-clarity-shampoo-300ml","title":"L'Oréal Professional Serie Expert Curl Expression Clarifying \u0026 Anti-Build Up Shampoo 300ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Clarifying Shampoo 300ml by L’Oréal Professionnel is a cleansing and clarifying anti build up shampoo for curls and coils that gently eliminates build up.\u003c\/p\u003e\n\u003cp\u003eCleanse your curls like a professional with the Serie Expert Curl Expression Clarifying \u0026amp; Anti-Build Up Jelly Shampoo. Designed to gently remove daily build-up, this shampoo's lightweight, quick-foaming formula helps refresh curls and coils while providing moisture. Perfect for curly and coily hair, it is silicone-free, ensuring a natural, lightweight finish.\u003c\/p\u003e\n\u003cp\u003ePro Tip: Use after a heavy leave-in layering session to ensure your curls are thoroughly cleansed.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone free for a natural touch\u003c\/li\u003e\n\u003cli\u003eConcentrated with Glycerin, Urea H \u0026amp; Hibiscus seed extract\u003c\/li\u003e\n\u003cli\u003eProvides moisture while eliminating build up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Serie Expert Curl Expression Clarify Shampoo 300ml by L’Oréal Professionnel is a silicone free cleansing and clarifying anti build up shampoo for curls and coils that gently eliminates build up while provide moisture to the hair. The shampoo is concentrated with Glycerin, Urea H \u0026amp; Hibiscus seed extract and contains no silicones for a natural touch.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49761850392903,"sku":"34379","price":20.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_6b0cb80b-def8-4fb0-a52c-3e473ce45e60.png?v=1719090295"},{"product_id":"wella-oil-reflections-luminous-smoothing-oil-100ml","title":"Wella Oil Reflections Luminous Smoothing Oil 100ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Luminous Smoothing Oil is a versatile finishing oil that helps style the hair effortlessly. Enriched with macadamia seed and avocado oils, the lightweight texture of this oil will create a glossy effect.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":49761850425671,"sku":"39224","price":22.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/image_2c15a570-c4db-42e5-a39f-11ba27284cfe.png?v=1719090297"},{"product_id":"milkshake-incredible-milk-leave-in-treatment-150ml","title":"Milk_shake Incredible Milk Leave In Treatment 150ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003emilk_shake Incredible Milk has been named as the Best Hair Treatment in the Beauty Short List Awards and The Best Leave-In Conditioner in the Hair Magazine Awards.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003emilk_shake\u003c\/strong\u003e Incredible Milk is the only hair fluid you will ever need! A best-selling leave-in spray mask that is suitable for all hair types and has 12 hair transforming properties, this clever multi-tasker protects from harmful UV rays, maintains colour, repairs all hair types, acts as a heat protector, detangles and maintains style. The miracle treatment adds maximum shine to locks, creates body and volume and controls frizz!  Suitable for all hair types.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDirections; Spray over clean, damp hair. Distribute and proceed with the desired style.\u003c\/span\u003e\u003c\/p\u003e","brand":"Milk_Shake","offers":[{"title":"Default Title","offer_id":49761863663943,"sku":"62515","price":16.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG_1923.jpg?v=1719326281"},{"product_id":"infinium-pure-soft-hairspray-500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Infinium Pure Soft Hairspray 500ml","description":"\u003cp\u003e\u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eHypoallergenic fragrance-free hairspray allies comfort of use and performance. The minimal formulation provides unrivalled comfort and minimizes the risk of allergic reactions.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-fine\u003c\/li\u003e\n\u003cli\u003eExtra dry hairspray provides high fixation without stiffness\u003c\/li\u003e\n\u003cli\u003eNo odour in the salon or on hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eAchieve a flawless and long-lasting hairstyle with the Infinium Pure Soft Hairspray by \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/brands\/l-oreal-professionnel\" alt=\"L'Oreal Professionnel\" title=\"L'Oreal Professionnel\" target=\"_self\"\u003eL'Oréal Professionnel\u003c\/a\u003e. This 500ml bottle of hairspray is specially formulated to provide a soft and natural hold without weighing down your hair. The unique formula offers exceptional shine, while also protecting against humidity for up to 24 hours.\u003c\/p\u003e\n\u003cp\u003eWhen using the Infinium Pure Soft Hairspray, you can expect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA soft and natural hold\u003c\/li\u003e\n\u003cli\u003eExceptional shine\u003c\/li\u003e\n\u003cli\u003eProtection against humidity for up to 24 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis hairspray is perfect for all hair types and styles due to its lightweight and non-sticky texture. Whether you're creating an intricate updo or simply taming flyaways, this hairspray will keep your style in place all day long. Elevate your hairstyling game with the Infinium Pure Soft Hairspray from \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/brands\/l-oreal-professionnel\" alt=\"L'Oreal Professionnel\" title=\"L'Oreal Professionnel\" target=\"_self\"\u003eL'Oréal Professionnel\u003c\/a\u003e!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861725225287,"sku":"34399","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2728.jpg?v=1720691383"},{"product_id":"loreal-tecni-art-pli-shaper-200ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Tecni Art Flex Pli Shaper 200ml","description":"\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eL'Oréal Professionnel tecni art Pli Thermo Fixing Spray is a heat activated setting spray that adds volume, texture and hold to thick hair with bouncy, curly styles.\u003c\/p\u003e\n\u003cp\u003eL'Oréal Professionnel Tecni ART Pli Shaper 200ml is a great choice for those with thick hair who want to add volume. This thermo fixing spray can be applied liberally to towel-dried hair, focusing on the roots during blow drying for an even more volumized look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eProvides a boost of volume\u003c\/li\u003e\n\u003cli\u003eCan be used in conjunction with heat styling tools or rollers\u003c\/li\u003e\n\u003cli\u003eDelivers exceptional results every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis versatile product allows you to get creative and try out different styles. With L'Oréal's reputation for quality and innovation in professional hair care products, you can trust that Tecni ART Pli Shaper will give your hair the perfect amount of lift without weighing it down.\u003c\/p\u003e\n\u003cp\u003eTo use this product effectively, simply shake well before use and apply evenly throughout your damp or towel-dried hair. Blow dry as desired while focusing on the roots for maximum volume. Whether you're going out on the town or just looking to switch up your everyday style, L'Oréal Professionnel Tecni ART Pli Shaper has got you covered!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861748097351,"sku":"34402","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/l-oreal-professionnel-tecniart-flex-pli-shaper-heat-activated-spray-190ml_0ceca02c-1521-45f3-8c3f-8d0c029ee528.jpg?v=1773654946"},{"product_id":"tecni-art-fix-design-spray-200ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Tecni ART Fix Design Spray 200ml","description":"\u003cp\u003eUse L'Oreal Tecni ART Fix Design Spray for a super strong hold without residue and with added shine.\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003e L'Oreal tecni art Fix Design Spray is a super strong, precision finishing pump spray. With anionic polymers and UV filters to fix hair with a natural looking shine, whilst protecting from sun exposure. Spray from root to tip to create a thicker diameter on each strand and ensure even coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861759402311,"sku":"34406","price":15.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2730.jpg?v=1720691574"},{"product_id":"loreal-professionnel-tecni-art-flex-liss-control-150ml","title":"L'Oréal Professionnel Tecni Art Flex Liss Control 150ml","description":"\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eL’Oreal Liss Control is ideal for managing the look of unruly, frizzy or rebellious hair. Liss control is perfect for defining and smoothing natural curls. Apply 1 to 2 hazelnut-size drops onto washed and towel-dried hair and comb through. Apply more product if necessary, depending on the thickness and length of hair.\u003c\/p\u003e\n\u003cp\u003e Uncover the potency of Tecni ART Liss Control 150ml by L’Oréal Professionnel, a product of superior quality designed to manage frizzy hair for up to an impressive 24 hours. This gel-cream concoction effectively tames and smooths unruly locks, infusing them with softness and shine that amplifies your hair's innate beauty.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eIdeal for naturally curly strands, it operates diligently to uphold sleekness while not sacrificing volume or bounce. With its cutting-edge formulation from \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/brands\/l-oreal-professionnel\" alt=\"L'Oreal Professionnel\" title=\"L'Oreal Professionnel\" target=\"_self\"\u003el'oreal professionnel\u003c\/a\u003e tecni art range, this liss control solution offers a fresh perspective towards achieving salon-grade outcomes.\u003c\/p\u003e\n\u003cp\u003eA perfect complement to your daily hair care routine - introducing the innovative approach towards maintaining beautiful locks without stepping out of your comfort zone. Truly a game-changer in managing those wild curls!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861770248519,"sku":"34412","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/Flex-Liss-Control.jpg?v=1773675866"},{"product_id":"serie-expert-silver-shampoo-300ml-conditioner-200ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Silver Shampoo 300ml \u0026 Conditioner 200ml","description":"\u003cp\u003eThis Serie Expert Silver bundle by L’Oréal Professionnel is perfect for natural grey, white or light blonde hair. The combination of products will work to neutralize and tone the hair, counteracting unwanted brassy tones.\u003c\/p\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Silver Shampoo by L'Oréal Professionnel 300ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Silver Conditioner by L'Oréal Professionnel 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis Serie Expert Silver bundle by L’Oréal Professionnel is perfect for natural grey, white or light blonde hair. The combination of products will work to neutralize and tone the hair, counteracting unwanted brassy tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerie Expert Silver Shampoo by L’Oréal Professionnel 300ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShowcase the beauty of your natural grey, white or light blonde hair with our number one colour toning purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerie Expert Silver Conditioner by L’Oréal Professionnel 200ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861776703815,"sku":"","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2732.jpg?v=1720691731"},{"product_id":"serie-expert-fluidifer-blow-dry-cream-150ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Fluidifer Blow Dry Cream 150ml","description":"\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003e\u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eL’Oreal Professionnel Serie Expert Blow Dry Fluidifier Cream is a leave-in serum for all hair types, designed to aid the styling process for easier, faster and beautiful hair styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eFormulated with essential Vegetal Proteins, hair becomes shinier with improved elasticity and manageability. This serum also provides heat protection up to 230°C, ensuring faster styling whilst reducing damage and breakage. Both loose and tight curls are protected for up to 96 hours in 80% humidity environments, so you don’t have to worry about gorgeous locks and curls falling out of place.\u003c\/p\u003e\n\u003cp\u003eDirections of use:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUse 2-3 presses of serum on towel-dried hair\u003c\/li\u003e\n\u003cli\u003eProceed to style as usual\u003c\/li\u003e\n\u003cli\u003eLeave in\u003cmeta charset=\"UTF-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861791187271,"sku":"34320","price":20.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2733.jpg?v=1720691908"},{"product_id":"tecni-art-super-dust-7g-by-l-oreal-professionnel","title":"L'Oréal Professionnel Tecni ART Super Dust 7g","description":"\u003cp\u003e \u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eIntroducing the new \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/brands\/l-oreal-professionnel\" alt=\"L'Oreal Professionnel\" title=\"L'Oreal Professionnel\" target=\"_self\"\u003eL'Oreal\u003c\/a\u003e Super Heroes range, transform into your super hero alter-ego! This re-workable Super Dust POW'der gives you long lasting instant volume with a matt finish.\u003c\/p\u003e\n\u003cp\u003eTo use: 'Puff' directly onto roots for lift or through lengths and ends for a matt, tousled effect\u003c\/p\u003e\n\u003cp\u003e Discover the transformative power of Tecni ART Super Dust 7g by L’Oréal Professionnel, a revolutionary styling product that delivers instant volume and a matte finish. This high-performance powder is perfect for creating dramatic hairstyles or adding texture to everyday looks. Its lightweight formula ensures long-lasting hold without weighing down your hair, making it an ideal choice for all hair types and lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe powder creates instant volume\u003c\/li\u003e\n\u003cli\u003eAdds texture to any hairstyle\u003c\/li\u003e\n\u003cli\u003eGives a matte finish for a modern look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis easy-to-use design provides professional-grade hairstyling solutions right at your fingertips. Say goodbye to bad hair days and hello to flawless locks with Tecni ART Super Dust – it sets the standard in modern hair care technology.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861798625607,"sku":"34411","price":18.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2735.jpg?v=1720692032"},{"product_id":"serie-expert-curl-expression-curl-activator-jelly-250ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Curl Expression Curl-Activator Jelly 250ml","description":"\u003cp\u003e \u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Curl-Activator Jelly 250ml by L’Oréal Professionnel is a unique formula combining deep care of a cream with the extra hold of a jelly to activate curls with more definition and hydration.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides defined curls and coils with no crunch\u003c\/li\u003e\n\u003cli\u003eUp to 3 times more hydration\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat up to 230 C\/ 450 F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Curl-Activator Jelly 250ml by L’Oréal Professionnel is a unique formula combining deep care of a cream with the extra hold of a jelly to activate curls with more definition with no crunch and up to 3 times more hydration. The jelly is concentrated with Glycerin 2%, Urea H \u0026amp; Hibiscus seed extract and protects hair up to 230 C\/ 450 F.\u003c\/p\u003e\n\u003cp\u003eApply a small amount of product on your fingertips and apply on hair using a definition technique gesture like finger coils gesture.\u003c\/p\u003e\n\u003cp\u003eOn curls, apply on \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/hair\/salon-wear-and-towels\/hairdressing-towels\" alt=\"Hairdressing Towels\" title=\"Hairdressing Towels\" target=\"_self\"\u003etowel\u003c\/a\u003e dried hair for a boost of extra definition before the cream in mousse. On coils, apply on \u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/hair\/salon-wear-and-towels\/hairdressing-towels\" alt=\"Hairdressing Towels\" title=\"Hairdressing Towels\" target=\"_self\"\u003etowel\u003c\/a\u003e dried hair for a boost of extra definition before the long-lasting intensive moisturizer. It is perfect for twists.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861802852679,"sku":"34368","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2736.jpg?v=1720692097"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-long-lasting-leave-in-moisturiser-200ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Long Lasting Leave-in Moisturiser 200ml","description":"\u003cp\u003eSerie Expert Curl Expression Long Lasting Leave-in Moisturizer 200ml by L’Oréal Professionnel is a creaming gliding formula that lasts on hair with no weigh down.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilky smooth result that lasts\u003c\/li\u003e\n\u003cli\u003eIntensely moisturizes even the most dehydrated curls and coils\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat up to 230 C\/450 F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSerie Expert Curl Expression Long Lasting Leave-in Moisturizer 200ml by L’Oréal Professionnel is a creaming gliding formula that is long lasting on hair with no weigh down. The leave in moisturizer intensely moisturizes even the most dehydrated curls for up to 2 times more hydration while protecting the hair against heat and giving a silky-smooth result. Concentrated with Glycerin 2%, Urea H \u0026amp;amp; Hibiscus seed extract the creamy formula can protect hair against heat up to 230 C\/450 F.\u003c\/p\u003e\n\u003cp\u003eOn curls, apply on towel dried hair, before the cream in mousse, for a boost of hydration. On coils, apply on towel dried hair or after the definition activator, and follow with the cream in mousse.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861821104455,"sku":"34369","price":17.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2738.jpg?v=1720692353"},{"product_id":"serie-expert-curl-expression-10-1-mousse-treatment-300ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Curl Expression 10-1 Mousse Treatment 300ml","description":"\u003cp\u003e\u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression 10-1 Mousse Treatment 300ml by L’Oréal Professionnel is a multi-benefit leave in treatment that has 1 action for 10 benefits.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eIntensely hydrates curls and coils\u003c\/li\u003e\n\u003cli\u003eMakes hair more defined\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair fibre\u003c\/li\u003e\n\u003cli\u003eProtects hair against humidity\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat, up to 230 C\/450 F\u003c\/li\u003e\n\u003cli\u003eSmooths hair\u003c\/li\u003e\n\u003cli\u003eEasy application\u003c\/li\u003e\n\u003cli\u003eMakes hair feel supple\u003c\/li\u003e\n\u003cli\u003eProtects hair from friction\u003c\/li\u003e\n\u003cli\u003eWorks with multiple styling routines\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861829755207,"sku":"34374","price":26.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2739.jpg?v=1720693346"},{"product_id":"tecni-art-web-150ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Tecni ART Web 150ml","description":"\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003eL'Oréal Tecni Art Web 150ml is a sculpting fibrous paste to mould, shape and define hair with a natural looking shiny finish.\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeaturing:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGives structured or tousled look\u003c\/li\u003e\n\u003cli\u003eSuitable on all hair types\u003c\/li\u003e\n\u003cli\u003eGives a natural looking shine finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eL'Oréal Tecni Art Web 150ml is a sculpting fibrous paste to mould, shape and define hair with a natural looking shiny finish. Suitable to be used on all hair types the paste can be used for a structured hold or a tousled style.\u003c\/p\u003e\n\u003cp\u003eOn dry hair.  Rub a nut-sized amount between the palm of the hands. Pull hands apart to stretch out fibers. Run through hair for texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861893882183,"sku":"34410","price":18.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2741.jpg?v=1720693529"},{"product_id":"loreal-serie-expert-scalp-advanced-gift-set","title":"L'Oréal Professionnel Serie Expert Scalp Advanced Gift Set","description":"\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eThe L'Oreal Serie Expert Scalp Advanced Gift Set in elegant packaging is ideal for those seeking relief from scalp discomfort. Tailored for sensitive scalps, it brings comfort and nourishment right to your hair care routine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContains: 1 x Anti-Discomfort Dermo Regulator Shampoo (300ml) and 1 x Anti-Discomfort Intense Soother Treatment (200ml)\u003c\/li\u003e\n\u003cli\u003eSoothing formula targets scalp discomfort and irritation\u003c\/li\u003e\n\u003cli\u003eShampoo gently cleanses while providing relief and comfort\u003c\/li\u003e\n\u003cli\u003eSoother Treatment intensely calms and nourishes the scalp\u003c\/li\u003e\n\u003cli\u003eIdeal for anyone with a sensitive or irritated scalp looking for a professional-grade solution\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"VRQUQ7Q\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe L'Oreal Serie Expert Scalp Advanced Gift Set is the ideal combination for someone who suffers with a sensitive scalp, these products calm and soothe the scalp without weighing down the hair fibre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSerie Expert Scalp Advanced Anti-Discomfort Dermo Regulator Shampoo 300ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Regulator Shampoo helps to detangle hair and extend intense smoothness to lengths and tips. The hair is instantly smooth and detangled once rinsed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExpert Scalp Advanced Anti-Discomfort Intense Soother Treatment 200ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight gel gently cleanses while soothing and calming sensitive scalps. It is enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. Hair is soft, radiant and hydrated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861902991687,"sku":"34397","price":34.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2742.jpg?v=1720693626"},{"product_id":"loreal-serie-expert-curl-expression-gift-set","title":"L'Oréal Professionnel Serie Expert Curl Expression Gift Set","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003eThe L'Oréal Serie Expert Curl Expression Gift Set is the perfect gift set for someone with curly hair – this duo by L'Oréal will enhance your voluminous curls, providing lightweight, long-lasting hydration.\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eGift set includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Curl Expression Shampoo 300ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Curl Expression Masque 250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"A9Q1C0G\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003eThe L'Oréal Serie Expert Curl Expression Gift Set is the perfect gift set for someone with curly hair – this duo by L’Oreal will enhance your voluminous curls, providing lightweight, long-lasting hydration.\u003c\/p\u003e\n\u003cp\u003eSerie Expert Curl Expression Shampoo 300ml\u003c\/p\u003e\n\u003cp\u003eCleanse your curls the professional way with the new intense moisturising curl expression shampoo. Enriched with Glycerin, Urea H and Hibiscus seed extract, this shampoo gently cleanses curls while providing lightweight, long-lasting hydration with a generous and enveloping foaming texture. Developed with 4 international curl experts.\u003c\/p\u003e\n\u003cp\u003eSerie Expert Curl Expression Masque 250ml\u003c\/p\u003e\n\u003cp\u003eThis Curl Expression Mask is designed to treat curls and coils, the professional way. It deeply hydrates and detangles curls and coils for a free-flowing result with a natural feel. Hair is up to 2x shinier after use. Use this mask after shampoo, apply to towel-dried hair and leave on for 10 minutes. Then, rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861911281991,"sku":"34396","price":36.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2743.jpg?v=1720693702"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-drying-accelerator-150ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Drying Accelerator - 150ml","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003eSerie Expert Curl Expression Dry Accelerator 150ml by L’Oréal Professionnel speeds up drying process while delivering caring agents to protect the hair.\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRing spray diffuser for evenly spread ultra-fine droplets\u003c\/li\u003e\n\u003cli\u003eSpeeds up the drying process by up to 37%\u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230 C\/450 F\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Dry Accelerator 150ml by L’Oréal Professionnel speeds up drying process for curly and coil hair by up to 37% while delivering caring agents to protect the hair from heat up to 230 C\/450 F. The ring spray diffuser evenly spreads ultra-fine droplets on to the hair.\u003c\/p\u003e\n\u003cp\u003eSet the look by spraying the drying accelerator, 20 centimetres away from hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861918753095,"sku":"34371","price":24.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2744.jpg?v=1720693754"},{"product_id":"serie-expert-curl-expression-curl-reviver-spray-190ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Curl Expression Curl Reviver Spray 190ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003e\u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Curl Reviver Spray 190ml by L’Oréal Professionnel is a soft caring water formula enriched with caring agents for bouncy curls and coils.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight mist to provide a soft and natural feel\u003c\/li\u003e\n\u003cli\u003eHelps revive curls for more definition\u003c\/li\u003e\n\u003cli\u003eConcentrated with Glycerin 3%, Urea H \u0026amp; Hibiscus seed extract\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Curl Reviver Spray 190ml by L’Oréal Professionnel is a soft caring water formula enriched with caring agents for bouncy curls and coils. The lightweight mist revives curls every time for more definition to create bouncy curls and providing a soft and natural feel. Concentrated with Glycerin 3%, Urea H \u0026amp; Hibiscus seed extract.\u003c\/p\u003e\n\u003cp\u003eSpray on curls and coils every morning after pillow friction. Can be used before dry cutting to revive the pattern without wetting it.\u003c\/p\u003e\n\u003cp\u003eFor bouncy curls and coils, apply progressively with a scrunching motion, 20 centimetres away from hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861923930439,"sku":"34370","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2745.jpg?v=1720693814"},{"product_id":"serie-expert-vitamino-colour-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Vitamino Colour Shampoo 1500ml","description":"\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eEnriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 8 weeks protection from colour fade*\u003c\/li\u003e\n\u003cli\u003e\n\u003ca class=\"crosslink\" href=\"https:\/\/www.salonsdirect.com\/hair-colour\" alt=\"Hair Colour\" title=\"Hair Colour\" target=\"_self\"\u003eHair colour\u003c\/a\u003e lasts for up to 8 weeks, and shine is radiant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*instrumental test, after application of Shampoo + Conditioner\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePlease note: Pump is not included.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-decoded=\"true\"\u003e\n\u003cp\u003eDiscover the transformative power of Serie Expert Vitamino Colour Shampoo by L'Oreal Professionnel, specifically designed to protect and nourish coloured hair. This professional-grade shampoo not only gently removes impurities but also ensures that your colour lasts up to 8 weeks, providing a radiant shine that is six times brighter*. The secret lies in its unique formula enriched with resveratrol, a powerful antioxidant known for its protective properties.\u003c\/p\u003e\n\u003cp\u003eExperience the benefits of Serie Expert Vitamino Colour Shampoo through these three bullet points:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses hair without stripping colour\u003c\/li\u003e\n\u003cli\u003eProvides long-lasting radiance and shine\u003c\/li\u003e\n\u003cli\u003eProtects against environmental stressors that can dull colour over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYour hair will feel soft and look vibrant with every wash thanks to this innovative formula. Say goodbye to fading colours and hello to healthy-looking locks\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861934776647,"sku":"34359","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2748.jpg?v=1720694136"},{"product_id":"serie-expert-silver-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Silver Shampoo 1500ml","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003eA neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cul\u003e\n\u003cli\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/li\u003e\n\u003cli\u003eHelps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eShowcase the beauty of your natural grey, white or light blonde hair with our number one colour toning purple shampoo. The neutralizing system, enriched with magnesium and anti-yellowing agents, helps counteract those unwanted brassy tones. The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine.\u003c\/p\u003e\n\u003cstrong\u003eWill Serie Expert Silver Shampoo work on all shades of silver and grey hair?\u003c\/strong\u003e\u003cbr\u003eYes, Serie Expert Silver Shampoo is specifically formulated to enhance and brighten all shades of silver and grey hair. Its unique formula helps to neutralize yellow tones and leave hair looking vibrant and healthy.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCan Serie Expert Silver Shampoo be used on color-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes, Serie Expert Silver Shampoo can be used on color-treated hair. Its gentle formula is designed to enhance and maintain the vibrancy of colored hair while also neutralizing any unwanted yellow tones\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861939003719,"sku":"34352","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2749.jpg?v=1720694189"},{"product_id":"serie-expert-liss-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Liss Unlimited Shampoo 1500ml","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003eDeeply nourishes and conditions, leaving your hair strong and super soft.\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor intense smoothing \u0026amp; glossy looking hair\u003c\/li\u003e\n\u003cli\u003eAnti-frizz effect\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnriched with Pro-Keratin and Kukui \u0026amp; Evening Primrose Oil. The Liss Unlimited shampoo cleanses the hair, keeps it under control and feeling incredible to touch. For a glossy hair result. Optimum and long-lasting results with continued use of the full Liss Unlimited routine to smooth your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861943525703,"sku":"34330","price":45.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2751.jpg?v=1720694318"},{"product_id":"loreal-professionnel-serie-expert-pro-longer-shampoo-1500ml","title":"L'Oréal Professionnel Serie Expert Pro Longer Shampoo 1500ml","description":"\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003eEnriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction*\u003cbr\u003e*Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler\u003c\/li\u003e\n\u003cli\u003eFor visibily thicker looking lengths and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnriched with Filler-A100 and Amino Acid, the Serie Expert Pro Longer Ends Filler Concentrate Single Dose is the go-to treatment for long hair suffering from thin ends. Thanks to the high concentration of the patented Filler-A100 molecule, this disruptive professional formula provides strength and durable thickness to ends.​ When used with the Pro Longer shampoo and Mask for long hair, there is a hair breakage reduction*. The Filler A-100 technology is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. The formula works on thin ends, or areas where help is most needed. *instrumental test, after application of Shampoo + mask + concentrate. Once a week, replace the Lengths Renewing Conditioner or Masque with the Single Dose Concentrate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861958107463,"sku":"34344","price":45.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2754.jpg?v=1720694585"},{"product_id":"serie-expert-blondifier-gloss-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo 1500ml","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003e\u003cspan id=\"tab-label-description-title\" data-toggle=\"switch\" class=\"data switch\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003e\u003cspan data-toggle=\"switch\" class=\"data switch\" tabindex=\"-1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Blondifier Gloss Shampoo 1500ml by L’Oréal Professionnel is your go-to solution for shimmering, healthy blonde hair. Ideal for anyone looking to boost shine and repair damage, this shampoo delivers professional results at home.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1500ml bottle ensures long-lasting use\u003c\/li\u003e\n\u003cli\u003eAdds multidimensional shine, making your blonde hair stand out\u003c\/li\u003e\n\u003cli\u003eSmooths and resurfaces damaged hair for a silky finish\u003c\/li\u003e\n\u003cli\u003eCleanses deeply without stripping away natural oils\u003c\/li\u003e\n\u003cli\u003eSuitable for all shades of blonde hair, from platinum to honey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-decoded=\"true\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003eCare for your blonde locks with Blondifier Gloss Shampoo, a resurfacing and illuminating shampoo. The professional formula is enriched with Polyphenol present in the açai berry extract. This shampoo provides nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three step Blondifier haircare routine including the deep nourishing mask and the Blondifier Leave in cream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49861961744711,"sku":"34318","price":34.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2755.jpg?v=1720694639"},{"product_id":"serie-expert-chroma-creme-purple-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Chroma Creme Purple Shampoo 1500ml","description":"\u003cp\u003eExperience instant colour correction for blonde hair with the Chroma Crème Purple ShampooExclusive co-emulsion technology makes Chroma Crème L'Oréal's most caring formula, designed to target the most damaged areas of the hair to reveal exceptional suppleness.\u003c\/p\u003e\n\u003cp\u003eTailored dyes provide uniform neutralisation thanks to a thinner pigment deposit that expertly counteracts unwanted yellow reflects that can emerge after colouring.Ideal for blonde hair of level 8 and above, Serie Expert Purple Shampoo.\u003c\/p\u003e\n\u003cp\u003eFor darker bases, use Serie Expert Chroma Crème Blue Shampoo\u003c\/p\u003e\n\u003cp\u003eL'Oreal Serie Expert Chroma Creme Purple Shampoo is a professional neutralizing cream shampoo that can be tailored to every tone while providing intense care targeting the most damaged areas.\u003c\/p\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePurple neutralises yellow undertones\u003c\/li\u003e\n\u003cli\u003eProvides intense care with true softness\u003c\/li\u003e\n\u003cli\u003eColour correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Pump not included\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eL'Oreal Serie Expert Chroma Creme Purple Shampoo is a professional neutralizing cream shampoo that can be tailored to every tone to neutralise yellow undertones while providing intense care targeting the most damaged areas providing true softness and suppleness to the hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862468010311,"sku":"34365","price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2756.jpg?v=1720701100"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-moisture-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Moisture Shampoo 300ml","description":"\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Moisture Shampoo 300ml by L’Oréal Professionnel deeply moisturises curls and coils for long lasting hydration.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-creamy formula that transforms into a rich foam when in contact with water\u003c\/li\u003e\n\u003cli\u003eGently cleanses curls while providing weightless, long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eFloral composition of star Jasmine, Orchid \u0026amp; Freesia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Serie Expert Curl Expression Moisture Shampoo 300ml by L’Oréal Professionnel deeply moisturises curls and coils for long lasting hydration. The silicone free shampoo is concentrated with plant-based Glycerin, Urea H \u0026amp; Hibiscus seed extracts and has an ultra-creamy formula that transforms into a rich and enveloping foam when it meets water providing lasting weightless hydration and healthy looking and easy to detangle curls. It is the go-to shampoo if you have fine open curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-decoded=\"true\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003eOnce a week, cleanse your hair with this moisturizing shampoo at the start of your routine to hydrate, leaving hair ready for the mask and leave in treatments. Use it if you do not have build-up residues in your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862477414727,"sku":"34376","price":20.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/L_Or_al_Professionnel_Serie_Expert_Curl_Expression_Moisture_Shampoo_300ml.jpg?v=1737646200"},{"product_id":"serie-expert-curl-expression-moisture-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Curl Expression Moisture Shampoo 1500ml","description":"\u003cdiv data-role=\"content\" id=\"description\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eSerie Expert Curl Expression Moisture Shampoo 300ml by L’Oréal Professionnel deeply moisturises curls and coils for long lasting hydration.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-creamy formula that transforms into a rich foam when in contact with water\u003c\/li\u003e\n\u003cli\u003eGently cleanses curls while providing weightless, long-lasting hydration\u003c\/li\u003e\n\u003cli\u003eFloral composition of star Jasmine, Orchid \u0026amp; Freesia\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSerie Expert Curl Expression Moisture Shampoo 300ml by L’Oréal Professionnel deeply moisturises curls and coils for long lasting hydration. The silicone free shampoo is concentrated with plant-based Glycerin, Urea H \u0026amp; Hibiscus seed extracts and has an ultra-creamy formula that transforms into a rich and enveloping foam when it meets water providing lasting weightless hydration and healthy looking and easy to detangle curls. It is the go-to shampoo if you have fine open curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"desk-details-wrapper\"\u003e\n\u003cdiv\u003e\n\u003cdiv data-decoded=\"true\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"html\"\u003e\n\u003cp\u003eOnce a week, cleanse your hair with this moisturizing shampoo at the start of your routine to hydrate, leaving hair ready for the mask and leave in treatments. Use it if you do not have build-up residues in your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862482657607,"sku":"34380","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2758.jpg?v=1720701347"},{"product_id":"serie-expert-scalp-advanced-anti-dandruff-dermo-clarifier-shampoo-1500ml","title":"L'Oréal Professionnel Serie Expert Scalp Advanced Anti-Oiliness Dermo Purifier Shampoo 1500ml","description":"\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Scalp Advanced Anti-Dandruff Dermo Clarifier Shampoo 300ml is a lightweight cream that gently clarifies the hair and scalp and removes dry and oily dandruff while calming the scalp.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrom first application up to 100% visible dandruff removed*\u003c\/li\u003e\n\u003cli\u003eUp to 72 hours dandruff protection\u003c\/li\u003e\n\u003cli\u003eEnriched with Piroctone Olamine, that is antibacterial and antifungal active ingredient\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Clinical test on 44 subjects, 3 applications per week.\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e**Clinical test.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e Serie Expert Scalp Advanced Anti-Dandruff Dermo Clarifier Shampoo 300ml is a lightweight cream that gently clarifies the hair and scalp and removes dry and oily dandruff while calming the scalp. From first application up to 100% visible dandruff removed and up to 72 hours dandruff protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"P5HR57V\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003eHow to use:\u003c\/p\u003e\n\u003cp\u003eApply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers and without over massaging until a light foam is obtained. Rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862483444039,"sku":"","price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2759.jpg?v=1720701408"},{"product_id":"serie-expert-curl-expression-clarify-shampoo-1500ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Curl Expression Clarifying \u0026 Anti-Build Up Shampoo 1500ml","description":"\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Curl Expression Clarifying \u0026amp; Anti-Build Up Shampoo by L’Oréal Professionnel is a cleansing and clarifying anti build up shampoo for curls and coils that gently eliminates build up.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone free for a natural touch\u003c\/li\u003e\n\u003cli\u003eConcentrated with Glycerin, Urea H \u0026amp; Hibiscus seed extract\u003c\/li\u003e\n\u003cli\u003eProvides moisture while eliminating build up\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSerie Expert Curl Expression Clarify Shampoo by L’Oréal Professionnel is a silicone free cleansing and clarifying anti build up shampoo for curls and coils that gently eliminates build up while provide moisture to the hair. The shampoo is concentrated with Glycerin, Urea H \u0026amp; Hibiscus seed extract and contains no silicones for a natural touch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cp\u003eUse it after you have done a heavy leave in layering since the last shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862492455239,"sku":"34375","price":49.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2761.jpg?v=1720701558"},{"product_id":"serie-expert-pro-longer-shampoo-300ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Pro Longer Shampoo 300ml","description":"\u003cdiv id=\"tab-label-description\" aria-labeledby=\"tab-label-description-title\" data-ui-id=\"product-tab\" class=\"data item title active\"\u003eEnriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.\u003c\/div\u003e\n\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith the Serie Expert Pro Longer Instant ends filler concentrate treatment: Up to 66% split ends reduction*\u003cbr\u003e*Instrumental test Pro Longer Lengths Renewing Shampoo + Lengths Renewing Mask + Instant ends filler\u003c\/li\u003e\n\u003cli\u003eFor visibily thicker looking lengths and ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEnriched with Filler-A100 and Amino Acid, the Serie Expert Pro Longer Ends Filler Concentrate Single Dose is the go-to treatment for long hair suffering from thin ends. Thanks to the high concentration of the patented Filler-A100 molecule, this disruptive professional formula provides strength and durable thickness to ends.​ When used with the Pro Longer shampoo and Mask for long hair, there is a hair breakage reduction*. The Filler A-100 technology is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. The formula works on thin ends, or areas where help is most needed. *instrumental test, after application of Shampoo + mask + concentrate. Once a week, replace the Lengths Renewing Conditioner or Masque with the Single Dose Concentrate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862504874311,"sku":"34345","price":16.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2764.jpg?v=1720701767"},{"product_id":"l-oreal-professionnel-serie-expert-blondifier-gloss-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo 300ml","description":"\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eSerie Expert Blondifier Gloss Shampoo 1500ml by L’Oréal Professionnel is your go-to solution for shimmering, healthy blonde hair. Ideal for anyone looking to boost shine and repair damage, this shampoo delivers professional results at home.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1500ml bottle ensures long-lasting use\u003c\/li\u003e\n\u003cli\u003eAdds multidimensional shine, making your blonde hair stand out\u003c\/li\u003e\n\u003cli\u003eSmooths and resurfaces damaged hair for a silky finish\u003c\/li\u003e\n\u003cli\u003eCleanses deeply without stripping away natural oils\u003c\/li\u003e\n\u003cli\u003eSuitable for all shades of blonde hair, from platinum to honey\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e Care for your blonde locks with Blondifier Gloss Shampoo, a resurfacing and illuminating shampoo. The professional formula is enriched with Polyphenol present in the açai berry extract. This shampoo provides nourishment and helps to smooth damaged hair. The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three step Blondifier haircare routine including the deep nourishing mask and the Blondifier Leave in cream.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862515392839,"sku":"34319","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2767.jpg?v=1720701963"},{"product_id":"serie-expert-blondifier-gloss-shampoo-1500ml-conditioner-750ml-by-l-oreal-professionnel","title":"L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo 1500ml \u0026 Conditioner 750ml","description":"\u003cdiv class=\"data item title active\" data-ui-id=\"product-tab\" aria-labeledby=\"tab-label-description-title\" id=\"tab-label-description\"\u003e\u003cspan class=\"data switch\" data-toggle=\"switch\" id=\"tab-label-description-title\" tabindex=\"-1\"\u003eDetails \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"data item content active\" id=\"description\" data-role=\"content\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eThe Serie Expert Blondifier Gloss bundle is the ideal combination to provide the top care for your blonde hair. This duo work together to emphasize the multidimensional shine of blonde hair.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Blondifier Gloss Shampoo \u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Blondifier Conditioner \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv class=\"desk-details-wrapper desk-details-wrapper--active\" id=\"desk-details-wrapper\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\n\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"SI1IVBD\"\u003e\n\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThe Serie Expert Blondifier Gloss bundle is the ideal combination to provide the top care for your blonde hair. This duo work together to emphasize the multidimensional shine of blonde hair.\u003c\/p\u003e\n\u003cp\u003eSerie Expert Blondifier Gloss Shampoo by L’Oréal Professionnel 1500ml  \u003c\/p\u003e\n\u003cp\u003eThis Blondifier Gloss Shampoo is a resurfacing and illuminating shampoo. The professional formula is enriched with Polyphenol present in the açai berry extract. This shampoo provides nourishment and helps to smooth damaged hair as well as gently cleansing the hair and emphasizing multidimensional shine of blonde hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance.\u003c\/p\u003e\n\u003cp\u003eSerie Expert Blondifier Conditioner by L’Oréal Professionnel 750ml\u003c\/p\u003e\n\u003cp\u003eTreat blonde hair with the Blondifier resurfacing and illuminating system conditioner. Enriched with Açai berry extract containing polyphenols, this lightweight conditioner helps enhance the multidimentional radiance of blonde hair. Hair is shiny, soft and easy to detangle from lengths to ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862521192775,"sku":"33071","price":51.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2768.jpg?v=1720702038"},{"product_id":"loreal-professionnel-serie-expert-inforcer-shampoo-1500ml-conditioner-750ml-duo-set","title":"L'Oréal Professionnel Serie Expert Inforcer Shampoo 1500ml \u0026 Conditioner 750ml Duo Set","description":"\u003cdiv data-role=\"content\" id=\"description\" class=\"data item content active\"\u003e\n\u003cdiv class=\"mobile-short-description\"\u003e\n\u003cp\u003eThis Serie Expert Inforcer bundle is ideal for those with fragile hair. Formulated with technology specially designed to tackle breakage and split ends, this combination is what you need to reinforce your hair strength.\u003c\/p\u003e\n\u003cp\u003eIncudes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Inforcer Shampoo 1500ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Inforcer Conditioner 750ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product attribute description\"\u003e\n\u003cdiv id=\"desk-details-wrapper\" class=\"desk-details-wrapper desk-details-wrapper--active\"\u003e\n\u003cdiv class=\"value\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"Y3IC4T6\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003eThis Serie Expert Inforcer bundle is ideal for those with fragile hair. Formulated with technology specially designed to tackle breakage and split ends, this combination is what you need to reinforce your hair strength.\u003c\/p\u003e\n\u003cp\u003eSerie Expert Inforcer Shampoo by L’Oréal Professionnel 1500ml\u003c\/p\u003e\n\u003cp\u003eInforcer Shampoo transforms the look of fragile and damaged hair with its reinforcing formula infused with vitamin B6 and Biotin. A technology specially designed to tackle breakage and split ends, this shampoo gently cleanses daily dirt and impurities while working to restore hair density and resilience.\u003c\/p\u003e\n\u003cp\u003eThe Inforcer Conditioner has a lightweight formula for normal to fragile hair and helps improve manageability. Enriched with Vitamine B6 and Biotin, it is specially designed to tackle breakage and split ends, leaving the hair feeling stronger.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":49862521979207,"sku":"33072","price":69.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/IMG-2769.jpg?v=1720702087"},{"product_id":"schwarzkopf-blondme-all-blondes-light-shampoo-300ml","title":"Schwarzkopf BLONDME All Blondes Light Shampoo - 300ml","description":"\u003cp\u003e\u003cspan\u003eThe BLONDME All Blondes Light Shampoo, with 3D Bond Creation Technology and Silk Protein Complex, helps to build new bonds, while cleansing, illuminating and nourishing fine to normal blonde hair types.\u003c\/span\u003e\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":50349973274951,"sku":"2631457","price":21.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/7259\/8855\/files\/schwarzkopf-blondme-all-blondes-light-shampoo-300ml.jpg?v=1728491205"},{"product_id":"schwarzkopf-bc-bonacure-clean-moisture-kick-spray-conditioner-200ml","title":"Schwarzkopf BC Bonacure Clean Moisture Kick Spray Conditioner - 200ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eLeave-in spray conditioner from Bonacure Moisture Kick, specially formulated to instantly condition and hydrate hair that is normal to dry, textured, brittle or curly. 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