Introducing Salon Shelf: The Product Retail Solution Every Stylist Needs

Created by Stylists, for Stylists – A New Way to Boost Income and Access Free Learning Opportunities with Every Sale

October 31, 2024 – Stockport, Manchester – Today marks the official launch of Salon Shelf, a platform designed to revolutionise the way stylists manage, recommend and sell salon-grade products whilst enhancing their professional growth. Created by visionary stylist Zoe Forsythe and developed by proven technology specialist Jack Fox, Salon Shelf empowers stylists to offer a brand-neutral, flexible approach to product recommendations, eliminating the challenges associated with traditional in-salon retail.

Driven by Zoe’s years of industry experience, Salon Shelf aims to simplify retail management for stylists, allowing them to curate the perfect selection of products without the commitment of purchasing stock or restrictive brand affiliations.

“Finding the right brands was time-consuming and costly, often leaving me with unused stock,” says Forsythe. “I like to be ‘brand neutral’ so I can recommend the best for each client, but stocking and selling on the spot was challenging. That’s how the idea for Salon Shelf came to life!”

With Salon Shelf, stylists can effortlessly create a custom online “virtual salon shelf” which enables them to sell a curated range of high-quality products from multiple brands. Clients can easily browse and purchase recommended products either in-salon or from the comfort of their home, while also accessing the full product range on the Salon Shelf website, ensuring stylists can meet every client’s needs. Stylists will earn an affiliate commission on each sale they make through their store or from any other purchases made by their client on the Salon Shelf website. This streamlined retail process makes personalised recommendations more accessible.

Stylists will also benefit through training courses provided by Salon Shelf. The platform tracks each sale made through its digital inventory, recognising the efforts of stylists and rewarding them with incentives designed for growth. Stylists who reach sales milestones will gain access to exclusive, fully-funded courses to refine and expand their skill sets, providing valuable upskilling opportunities and strengthening their professional expertise.

Jack Fox, the technology mind behind Salon Shelf, has designed a seamless user experience that integrates effortlessly into the daily routines of salon professionals.

“We wanted to create a tool that enhances the stylist-client relationship by allowing stylists to focus on what they do best – providing expert care – while making the retail experience easy, efficient, and flexible.”

Salon Shelf is now available to stylists and salon owners, offering a unique opportunity to boost client experience, increase revenue, and invest in their professional development.

In 2025, Salon Shelf will expand into other beauty areas, including makeup and nail products, allowing stylists to offer clients an even broader range. This addition will help stylists become go-to beauty experts across multiple categories.